I am a graphic designer passionate about innovation and driven by the power that design has to unlock real impact, especially in the social sector. I use human centred design to help humanitarian organisations and businesses with a heart to communicate their values in creative ways.

Design isn’t just the creation of pretty images. It’s a way of seeing the world, a form of inquiry that leads to solutions that improve the lives of others.

While currently working as an in-house designer @Catch22, I am also available for freelance projects.

My process

I want to know your story! What motivates you to do your project? What are you trying to change? Each project is unique and in order to obtain the best results, it’s important to discuss your objectives, audience, timeline and budget.

Let the fun begin! This is where I will use the information you provided to generate as many ideas as possible and choose the right ones to move forward with. I will start collating visual inspiration and we can begin thinking about concepts and possible design directions.

This experimenting stage is where our ideas come to life through rapid prototyping. Depending on the project, this can include preliminary sketches, mock up visuals and concept development.

It’s important to repeat the process of ideation and prototyping over and over until each element has been refined and finalised. Then it’s signed, sealed and delivered!


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