Affordtex is a company based in Madrid that distributes lace from Cairo to all of Spain. The lace is then bought by companies, such as Etam, who use it in lingerie, souvenirs and funerals.
I designed the entire brand identity of Affordtex, starting from their logo. The logo is simple, light and serves as a direct reference to the lace being sold. The organic design gives the brand a fresh and recognisable look.
This is an ongoing project; I am working on Affordtex’s online presence, including an e-commerce website that is being designed in collaboration with a web developer.